Your Future Self is a JERK!
Lose It or Lose It helps you protect your current self from your future self. Wait, what? When people sign up for a ten-week plan, their current self is admitting that they can’t trust their future self to stick to a weight loss plan. They need help holding their future self accountable. That is why I created it. I would decide I wanted to lose weight, work hard for two to three weeks, then go back to being my normal self. My future self needed to be worse-off if I failed to follow through with my plans.
This is often called a commitment device because it can help you stick to a commitment. If you are interested in how these work, check out the book Carrots and Sticks and listen to the Radiolab episode called Help!
